Kapoor is a celebrity endorser for various brands and products, and is also the co-owner of the ISL team FC Pune City. In 2014 and again in 2015, he supported and endorsed the Earth Hour initiative in India. During this time, he was the Indian ambassador for World Wide Fund for Nature (WWF) and along with working towards creating awareness for Earth Hour, he has also helped raise awareness for conservation in the Sundarbans region of the country. In 2015, he supported the United Nations Global Goals campaign represented India at the Global Citizen Festival in New York City, where he gave a speech highlighting India's progress as a nation and the challenges faced by the country. In 2017, Arjun joined hands with the global movement and campaign to empower and educate women - Girl Rising. Philips also roped him as the brand ambassador for its 'Male Grooming' business. He is also a brand ambassador for Flying Machine and Royal Stag along with Ranveer Singh. Kapoor co-hosted the IIFA Awards ceremony in 2015 with Singh. Arjun was also the brand ambassador for the world's leading bicycle manufacturer - Hero Cycles. He has also hosted the seventh season of the successful TV show Fear Factor: Khatron Ke Khiladi 7. As of 2017[update], he also endorses Smith & Jones ketchup, condiments and sauces, and Admiral England Sportswear & Sportshoes.