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Camel Cigarettes Logo

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The photograph used for the Camel design was taken on September 29, 1913, by Andrew Jackson Farrell, a Winston-Salem based photographer. Farrell and Mr. R. C. Haberkern of the Reynolds Tobacco Company went to the Barnum & Bailey Circus to photograph a camel and a dromedary to use in the design for a “brand of Turkish Cigrettes which we [Reynolds Tobacco] are about to put on the market. ” "The label's background of temples, minarets, an oasis, and pyramids was much like it is today, but the camel in the foreground was a pathetic, one-humped beast with short, pointed ears, two-pronged hoofs and a drooping neck. Is this a camel? the Reynolds people asked each other. Consulting the "Encyclopedia Britannica," they learned that a one-humped dromedary could indeed be called a camel, although no one was too pleased with the creature's looks. Luckily, Barnum & Bailey came to town. Monday, September 29, 1913, Roy C. Haberkern, Reynolds' young secretary, went to investigate. With a photographer [Andrew Jackson Farrell], he visited the circus menagerie and found not only a dromedary, but a two-humped camel as well. When the animal’s boss refused permission to photograph them, Haberkern pointed out that Reynolds had always closed offices and factories for the circus, a practice that could easily be discontinued. The trainer relented, but demanded a written release from the company. Haberkern raced back to the closed office building, climbed through a window, wrote the agreement, and signed Reynolds' name to it. Back at the fairgrounds the circus man conceded and brought out the two animals. The camel posed willingly, but Old Joe, the dromedary, wouldn't hold still. The trainer gave him a slap on the nose. Old Joe raised his tail, threw back his ears and closed his eyes as the shutter snapped. From that photograph an improved label was designed and Old Joe became the most famous dromedary in the world. "

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