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Chanel No 5

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Parfums Chanel was the corporate entity established in 1924 to run the production, marketing, and distribution of the fragrance business. Chanel wanted to spread the sale of Chanel No.  5 from beyond her boutiques to the rest of the world. The first new market was New York City. The initial marketing was discreet and deliberately restricted. The first ad appeared in The New York Times on 16 December 1924. It was a small ad for Parfums Chanel announcing the Chanel line of fragrances available at Bonwit Teller, an upscale department store. In the ad, all the bottles were indistinguishable from each another, displaying all the Chanel perfumes available, Numbers 9, 11, 22, and the centerpiece of the line, No. 5. This was the extent of the advertising campaign in the 1920s and appeared only intermittently. In the US, the sale of Chanel No.  5 was promoted at perfume counters in high-end department stores. The Galeries Lafayette was the first retailer of the fragrance in Paris. In France itself, Chanel No.  5 was not advertised until the 1940s. :111–113

COMPLIMENTARY WITH EVERY ORDER: TWO SAMPLES (SELECT AT CHECKOUT), SIGNATURE PACKAGING AND RETURNS.COMPLIMENTARY WITH EVERY ORDER: TWO SAMPLES (SELECT AT CHECKOUT), SIGNATURE PACKAGING AND RETURNS.


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