Chanel was introduced to television by personality Rob Dyrdek through mutual friends in 2008, Shortly afterwards, Dyrdek offered Chanel a position as his receptionist while he was appearing on the MTV reality series Rob Dyrdek's Fantasy Factory. The series was later renewed for a second season by MTV. The third season of the series premiered in 2010, and featured a total of twelve episodes; The fourth season began airing in 2011. That same year, Chanel appeared as Sheila in an episode of the MTV series The Hard Times of RJ Berger, marking her acting debut. She later became a main cast member on the series Ridiculousness, in which West Coast, along with Dyrdek and Sterling "Steelo" Brim, review online internet videos. In 2012, Chanel appeared in both the fifth season of Fantasy Factory and the second season of Ridiculousness. That same year she began to voice the character of Flipz in the animated series Wild Grinders. West Coast continued to voice the character into 2013, when she also appeared on the third season of Ridiculousness. The sixth season of Fantasy Factory was announced in 2013, and the fourth season of Ridiculousness premiered on January 2, 2014.