On September 9, 2013, NBCUniversal announced that it would replace Style Network with Esquire Network, leaving G4 "as is for the foreseeable future, though it's highly unlikely the company will invest in more original programming" according to The Hollywood Reporter. One of the factors was likely Style's distribution on DirecTV, giving Esquire more homes at launch with the Style channel slot than they would have had with G4 (G4 had earlier been dropped by DirecTV in 2010 due to the channel's low viewership and had never been able to come to terms on a new carriage agreement). As part of the rebranding, some of Style's existing shows such as Sex and the City reruns in overnight slots continued to air on the Esquire schedule for a short time (although some of the programs may not necessarily fit the network's shifted target demographic; the rights eventually were moved over to E! in December 2013), while others ended their run or moved to either sister networks E!, Bravo and Oxygen. However, international versions of Style Network will continue to exist for the foreseeable future, as the Esquire brand license is restricted solely to the United States. G4 permanently ceased all broadcasting operations on December 31, 2014.