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Godzilla 1998 Toy

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Taking advice from his wife, Woods instead went over the executives' heads and proposed the idea to Peter Guber, the then-Chairman of the Board and CEO of Sony Pictures. Guber became enthusiastic about the idea, seeing Godzilla as an "international brand" and set the film up at TriStar, Woods recalled, "Peter got it; he saw the movie in his head. He was like, ‘Godzilla, the fire-breathing monster?! Yesss!'" TriStar Vice Chairman Ken Lemberger was sent to Tokyo to oversee the deal in obtaining the Godzilla rights from Toho in mid-1992. Sony's initial offer included a $300,000-400,000 advance payment with an annual licensing fee for the Godzilla character, as well as production bonuses, exclusive distribution and merchandising rights for Japan, a profit percentage from international ticket sales and merchandising, usage rights to some of the monsters from the first 15 Godzilla films, and allow Toho to continue producing domestic Godzilla films while TriStar developed their film. Sequentially, Toho sent Sony a document of rules on how to treat Godzilla, Robert Fried stated, "They even sent me a four-page, single-spaced memo describing the physical requirements the Godzilla in our film had to have. They’re very protective. "

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