In 1991, Jackson signed the first of two record-breaking multimillion-dollar contracts with Virgin Records, establishing her as one of the highest-paid artists in the industry. Her fifth album Janet (1993) saw her develop a public image as a sex symbol as she began to explore sexuality in her music. That same year, she appeared in her first starring film role in Poetic Justice, and has since continued to act in feature films. Jackson then released her sixth studio album The Velvet Rope (1997), which is distinguished for its innovative production and dark lyrical content. By the end of the 1990s, she was named by Billboard magazine as the second most successful recording artist of the decade after Mariah Carey. Her seventh album All for You (2001) coincided with a celebration of her impact on the recording industry as the inaugural MTV Icon. After parting ways with Virgin Records, she released her tenth album Discipline (2008), her first and only album with Island Records. In 2015, she partnered with BMG Rights Management to launch her own record label, Rhythm Nation, and released her eleventh album Unbreakable the same year.