In 1961 Fuji Precision Industries changed its name to Prince Motor Company (for the second time). Two years later, in September 1963, the S50 Skyline Deluxe series was launched. Like its predecessor, it came in sedan and wagon bodystyles. This was the second generation car, and became one of the more desirable cars in Japan. It was powered by the G-1 engine, a 68 hp or 70 PS (51 kW) version of the old GA-4. The S50 series were available with a three-speed column shift transmission, or a four-speed floor shift transmission from February 1965 (Deluxe only), either as a four-door sedan (S50) or a five-door wagon (W50). A two-speed automatic option was added to the Deluxe in June 1966. The lower priced and equipped Standard model was added in April 1964; aiming at taxi operators and others it also lacked bumper overriders, making it 11 cm shorter. Three main models of the S50 were built: the S50-1 (1964–1966), the lightly facelifted S50-2 (1967–1968) and the S50-3 (1968). These all used the same engine, with the later S57 receiving a more modern unit. In Japan its market position was refocused as a competitor to the Datsun Bluebird and the Toyota Corona.