The Xbox had a record-breaking launch in North America, selling 1. 5 million units before the end of 2001, aided by the popularity of one of the system's launch titles, Halo: Combat Evolved, which sold a million units by April 2002. The system went on to sell a worldwide total of 24 million units, including 16 million in North America; however, Microsoft was unable to make a steady profit off of the console, which had a manufacturing price far more expensive than its retail price, despite its popularity, losing over $4 billion during its market life. The system outsold the GameCube and the Sega Dreamcast, but was vastly outsold by the PS2, which had sold over 100 million units by the system's discontinuation in 2005. It also underperformed outside of the Western market; particularly, it sold poorly in Japan due to its large console size and overabundance of games marketed towards American audiences as opposed to Japanese-developed titles. Production of the system was discontinued in 2005, with Microsoft fully ceasing out-of-warranty support in 2009 and ending Xbox Live support for the system in 2010. The Xbox was the first in an ongoing brand of video game consoles developed by Microsoft, with a successor, the Xbox 360, launching in 2005, followed by the Xbox One in 2013.
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