In 1985, he founded the Tommy Hilfiger Corporation with support from The Murjani Group. The new clothing line made its debut with a high-profile marketing campaign, for example setting up a large billboard in Times Square designed by George Lois. Hilfiger left Murjani International in 1989, with Silas Chou instead providing financial backing to the Hilfiger brand, and former executives of Ralph Lauren brought on board as executives of the newly formed company Tommy Hilfiger, Inc. The Tommy Hilfiger Corporation went public in 1992, introducing Hilfiger's signature menswear collection. Hilfiger was named Menswear Designer of the Year by the Council of Fashion Designers of America in 1995. After licensing Pepe Jeans USA in 1995, in 1996, Tommy Hilfiger Inc. began distributing women's clothing. By the end of the next year Hilfiger had opened his first store in Beverly Hills, which was followed by a store in London in 1998. Hilfiger was serving as the company's co-chairman by 1997, and that year he published his first book, titled All American: A Style Book.