In March 2017, to coincide with International Women's Day and Women's History Month, the Tory Burch Foundation launched Embrace Ambition, a global campaign to address the double standard that exists around ambition, which is often seen as a positive trait in men and a negative one in women. The campaign includes a video PSA featuring a variety of celebrities, both women and men.  In September 2017, Burch wrote an opinion piece in Time on pay equity for women, noting how equal pay benefits society and business across the board.  In April 2018 Burch and her foundation hosted the first Embrace Ambition Summit, an all-day event supporting women’s ambition and examining stereotypes about women and ambition in the workplace, at Lincoln Center in New York and also viewable on the Tory Burch Foundation website.  In March 2019, the Embrace Ambition initiative hosted a sequential five-day speaker series in five cities: Philadelphia, Chicago, Dallas, San Francisco and New York.